All rights reservedVoigt, AndreasLinzer, HelenaForster, JuliaPechhacker, Julia2023-10-052023-10-052017978-989-99801-3-6 (E-Book)https://hdl.handle.net/20.500.14235/733Book of proceedings: Annual AESOP Congress, Spaces of Dialog for Places of Dignity, Lisbon, 11-14th July, 2017The Danube river connects many countries, different landscapes and a number of regions with various cultural identities. A transnational EU project known as the Danube Urban Brand (DANUrB) aims to create a continuous promenade alongside the Danube, one of Europe's main waterways. This aim entails a whole series of challenges for the involved stakeholders and experts. The main essential tasks from the planning point of view pertain to the development of a cross-border strategy, which requires spatial analysis of well-developed regions. The main findings are being further developed within interdisciplinary teams for interregional and international usage. To tackle these complex planning tasks, a process was developed that ensures the sustainability of the resulting strategy and its outcomes, as well as its transferability to other Danube regions. A stable timeframe and a good team of planners are vital prerequisites for successful regional planning. Clarity and attractive presentation help generate the necessary understanding and support, and create an awareness of planning issues among all the stakeholders.EnglishopenAccessconferenceObject1650-1658