All rights reservedMisoczky de Oliveira, ClariceGregoletto, Debora2024-10-092024-10-092016978-85-7785-551-1https://hdl.handle.net/20.500.14235/2084Proceedings of the IV World Planning Schools Congress, July 3-8th, 2016 : Global crisis, planning and challenges to spatial justice in the north and in the southPorto Alegre, the southern capital of Brazil, in the recent decades has staged considerable changes in terms of its agenda in urban planning. The city worldwide known as the pioneer experience of the Participatory Budget and host of many editions of the World Social Forum can recently be identified as one of the host cities of the FIFA World Cup 2014. Being a host of a sport mega event, in terms of urban planning polices, represented an opportunity to deepen managerialism, and mainly, to introduce “urban entrepreneurialism” (HARVEY, 1989) and city marketing strategies (KOTLER;HAIDER; REIN, 1994) to transform the city to compete in the Brazilian and Mercosul scenarios. Thereat, eighteen Large Urban Projects (LUPs) were conceived. From those, fourteen were related to urban mobility, two to stadia and two to waterfront regeneration. However, it is important to signalize that from those eighteen LUPs, only twelve were related to the Responsibility Matrix. The other six, including one stadium and the waterfront regenerations projects have arisen with the opportunity of investments that being a world cup host city represents (OLIVEIRA, 2013). During the process, different kinds of resistances have emerged, and not all LUPs have been implemented or completed so far. At this paper, we are especially interested in bringing to the light the symbolic disputes related to one LUP, the Mauá Harbor regeneration project. The harbor is located at the city center, and used to be host important ephemeral cultural events. The regeneration project is to transform the historical harbor pavilions and its open spaces in a shopping mall and business center. This particular project haven`t been implemented so far, and, at the present moment, is an object of disputes between different strata of the society.EnglishopenAccessconferenceObject971-974