CC-BYShi, Xiaoyu2024-11-272024-11-272024978-94-64981-82-7https://hdl.handle.net/20.500.14235/2210Game changer? Planning for just and sustainable urban regions, Paris, 8-12th July 2024Originally from the Latin for "to care for," curation has evolved from organizing and presenting within museums and galleries, to interactive facilities and immersive experience of audiences in contemporary urban space, where art installations transform streets and commercial complexes into vibrant cultural environments. In this vein, the paper focuses on "CURETAIL," a strategy that integrates curatorial practices into retail to rejuvenate urban commercial areas, and attempts to uncover the knowledge exchange behind. It takes two leading contemporary projects, namely TX Huaihai in Shanghai and The Box Chaowai in Beijing as cases. Contextualized in the historical development of retail commercial space and curation practice globally, the paper investigates the conceptualization of project operators, responsive design strategies and consumers’ preferences, identifies the characteristics of CURETAIL and reveals the transnational factors behind. Key words: Transnational exchanges, CURETAIL, retail commercial space, urban regenerationEnglishopenAccessconferenceObject2658-2669