It is crucial to begin this article by making a reference to an undeniable reality: We are in a time of CRISIS. Having this word on mind, if we think about the nature of the term crisis itself, it is curious to see that while the Greek word (κρίσις) from which crisis is derived stands for a situation dominated by change, other cultures, older than the occidental ones, have come to deepen its meaning and implications. This is the case of China, where the ideogram for crisis is composed of two characters, one means danger and the other opportunity. This philosophy, this way of approaching reality, is what has driven the creation of the MADRID THINK TANK. Depending on how we face dangers or take advantage of new opportunities will be our future. However, we lack the tools to predict the future. Therefore, our only option is to propose bold solutions capable of addressing and providing answers to the different challenges and work for society to understand and endorse them.