Much scholarly discourse about the problems of and solutions to urban residential displacement has tended towards ‘conformorality’ and, in so doing, has overlooked certain key aspects for study. First, there has been a lack of interest in explaining the complex motives of displacers. Second, certain solutions to displacement have become so commonly espoused that their negative aspects have been obscured. Third, addressing these issues, this paper suggests new ways to confront ‘conformorality’ by encouraging scholars to engage with the deeper ethical and normative questions about displacement solutions that have, hitherto, not often been addressed. Through exploring these rarely discussed topics, scholars may be able create new or improved responses to displacement that target inherent issues.