An initial exploration of Disneyland Shanghai from a planning perspective

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After more than ten years negotiation, Disneyland ultimately decided to locate in Shanghai. This article firstly makes an introduction of the background of Disneyland in Shanghai, and analyzes the balance of its investment and return, explores cultural difference, which will help culture exchange Disney culture was brought to Asia, and local culture in Asia, especially in China, affected western culture other than Disney culture. On the other hand, it’ll help Walt Disney World and government to plan a better Disneyland. Furthermore, it explores the strengths and weaknesses of five existing Disney worlds. It analyzes the influence on economic, cultural, planning and governance/management field, and costs and benefits. From the study of Disneyland worldwide, especially Disneyland Hong Kong, according to the background of Shanghai and China, several suggestions are proposed to Disneyland Shanghai, to present an initial exploration of the range of issues that can be raised about the influence of the Disney theme park on Shanghai. Finally, this article draws a conclusion---an agenda for further research and policy analysis from a planning perspective, including their operation mode, competition with other theme parks and its survival issue, and ticket price and ticket selling system. Last but not the least, it analyzes the potential influence on the price of land and house, as well as the stock market.
Book of proceedings: Annual AESOP Congress, Definite Space – Fuzzy Responsibility, Prague, 13-16th July, 2015
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