Mobicampus-udl: combing web-based travel survey and smartphone app data collection to understand and manage urban mobility behaviour

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Reducing car dependence in general and driving alone in particular has become an important public policy issue. Universities are recognised as special generators in transportation planning processes. Large university campuses contribute in a variety of ways to the travel demand. However, university populations are underrepresented in travel behaviour studies in particular regular household travel surveys. The aim of MobiCampus-UdL research is to understand Lyon’s university communities daily travel behaviour characteristics not just from a travel demand modelling perspective but as well to help campuses managers in planning coherent measures prioritising various range of mobility management strategies/urban design solutions appropriate to the diverse mobility needs and fulfil sustainability goals. The data used specifically was generated by an online travel survey conducted among several higher education institutions. Another issue of the project is exploring the potential of smartphone travel data collection. As we know university populations are tech-savvy, that was a good opportunity to plan a panel recruitment of voluntary participants who will respond to the first wave of the web survey. The objective of this experimental approach is to verify if this new method of data collection can improve quality/accuracy in temporal and spatial data. This paper aims to report on first findings from and experiences gained in the conduct of a comprehensive travel survey at University of Lyon (UdL). The paper offers a very preliminary results of an ongoing research project MobiCampus-UdL. A detailed description is dedicated to research method and data collection. Preliminary analysis on surveyed campuses shows when compared to the employees from the same university, university students are more likely to share favourable modal split towards active transport modes that include public transport and sustainable travel modes.
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