A closer look into how land-use, social networks and ict influence location choice of social activities

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Technology now enables individuals to travel more flexibly, thanks to ICT and the numerous social networks. The choice of location for social activities has become very flexible, sometimes allowing changes to a previous decision on the move. In addition to this, the characteristics of the residential and university location also play a vital role in the choice of location for social activities. It would be quite exciting to uncover the behavioral patterns associated with these decisions. Hence, this study pursues the following objectives: 1. to analyze the influence of ICT, social networks and land-use characteristics of the residence and university in choice of location for social travel. 2. To analyze the similarities and dissimilarities in the choice of activities pursued during weekdays and weekends. Students from the two different campuses of Instituto Superior Técnico were presented with an online questionnaire, intended to collect information about the use of ICT and social networks, in addition to the travel characteristics and socio-demographics. Emphasis was made in capturing the characteristics of social networks and ICT usage. Information on the land-use characteristics was later obtained from secondary sources. Factor analysis was initially carried out to extract factors related to use of ICT and social networks, which were to be later used in the model for choice of location. The alternatives considered for location choice include: location within 800 m from the residence, location within 800 m from the university, locations away from home and university and evenly spread locations. The analysis was performed separately for travel during weekdays and weekends, to understand the differences and similarities in behavior during these different time periods. A multinomial logit model was estimated to model this choice. This adds to the literature, the understanding of influence of use of ICT, social networks and land-use characteristics, in the context of social travel.
Book of proceedings: Annual AESOP Congress, Spaces of Dialog for Places of Dignity, Lisbon, 11-14th July, 2017
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