The spectacularization of the urban space for tourism in Brazil and its contradictions

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The third industrial revolution based on the interaction of microelectronics with computers and the consequent collapse of the Fordism model of mass production led the major western economies to rethink their models of accumulation. As a consequence, the capitalist system, unable to continue the process of accumulation in the actual productive base, has been seeking other mechanisms of recovery. Among these is the tertiary sector, where tourism is an important activity for growth resumption. This has implied an increasing capital investment in physical infrastructure to support the production, circulation and consumption of goods and services. In this sense, starting in the 1970s, many cities in the world started to invest in reinventing their urban spaces. Under the logic of commodities (MARX, 1983), spaces are reinvented and facilities are built to give life and to promote the development of tourism. In Brazil, the State and its partners have been investing in the revitalization of architectural structures and in the reinvention of the urban landscape in favor of tourism, in the last three decades. In Fortaleza, state of Ceará, shortly after the announcement that Brazil would host the 2014 World Cup, the authorities announced a package of initiatives: the reform of the Maritime Terminal of passengers in the Port of Fortaleza and Castelão Stadium, the revamping and expansion of Pinto Martins International Airport and the works of urban mobility, mainly the Light Vehicle on Rails (VLT), which is the focus of this paper. This article aims to investigate the contradictions of the recent projects of embellishment (DEBORD, 1997) of urban spaces in the city of Fortaleza, specifically those called "World Cup Works” and their purported promise to revitalize the tourism infrastructure in the city through the Growth Acceleration Program (PAC).
Book of proceedings: Annual AESOP Congress, Spaces of Dialog for Places of Dignity, Lisbon, 11-14th July, 2017
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