Representations on contemporary rural property: nature as a “consumer dream” in Brazilian real estate
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Date
2016
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AESOP
Abstract
Access to land is a symbol of power, safety as a shelter, well-being and livehood, as well as something that can be easily converted into currency. In addition to its primary functions, the land was, in our political context, socially transformed into a consumer good laden with symbolism. We have as a research question the representation of rural property in Brazil, aiming to investigate the growth of gated communities, the notional of rapprochement with nature and its environmental consequences. Our methodological approach is through case study, backed by a bibliographical revision and systematization of both official and press material on the subject.
The necessity of being informed about the world, in order to adjust ourselves and dominate it, is the reason why we create social representations (JODELET, 1989). We corroborate with Agier and his reflections on interpretation and representation: “Interpretations can be implicit on practices and interactions and the observer must reveal them: what such and such practices mean from the point of view of the social significance in which they occur?” (2011: 148). For Velho, usage from an individual’s discourse: “implies ‘acceptance’ to its existential experience expressed into its own words” (1973: 92).
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Proceedings of the IV World Planning Schools Congress, July 3-8th, 2016 : Global crisis, planning and challenges to spatial justice in the north and in the south
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