Market-led and market-critical approaches to urban planning in the city of Porto Alegre
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Date
2016
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AESOP
Abstract
Porto Alegre, the southernmost capital of Brazil, has experienced considerable changes in terms of its agenda in urban planning during the recent decades. The city is worldwide known for the pioneer experience of the Participatory Budget and for hosting many editions of the World Social Forum. It recently hosted FIFA World Cup 2014 matches. In terms of urban planning policies, hosting a mega sports event opened up the opportunity to strengthen managerialism, and particularly, to introduce urban entrepreneurialism (Harvey, 1989) and city marketing strategies (Kotler, Haider, and Rein, 1994) to transform the city with the aim of competing in the Brazilian and Mercosul scenarios. Eighteen Large Urban Projects (LUPs) were conceived under this framework. Out of those, fourteen were related to urban mobility, two to stadia, and two to waterfront regeneration. However, it must be noted that, out of those eighteen LUPs, only twelve were related to the Responsibility Matrix. The other six, including one stadium and the waterfront regeneration projects, arose from the opportunity of investments that being a World Cup host city represents (Oliveira, 2013; Rovati, 2015).
During the process, different kinds of difficulties and resistances emerged, and not all LUPs have been implemented or completed so far.
In this paper, we are especially interested in discussing different hypotheses on the reasons why the several LUPs did not progress as expected. The research is based on official documentation, newspapers, municipality official website, and others. Many authors believe that LUPs are an important and necessary tool in the contemporary urban planning agenda (Borja, Castells, 2004; Busquets, 1995; Lecroart, Palisse, 2007; Acher, 1992; Avitable, 2005).
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Proceedings of the IV World Planning Schools Congress, July 3-8th, 2016 : Global crisis, planning and challenges to spatial justice in the north and in the south
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